Strauss Borrelli PLLC, a leading data breach law firm, is investigating Masterminds, Inc. (“Masterminds”) regarding its recent data breach. The Masterminds data breach may have involved sensitive personal information belonging to an undetermined number of individuals.
ABOUT MASTERMINDS, LLC.:
Masterminds is an advertising service provider in New Jersey. Founded in 1985, Masterminds specializes in branding, advertising, and social media for clients.2 Today, Masterminds services clients in rebranding, starting a brand, pushing new advertisements, non-traditional advertising, updating social media, and more. Headquartered in Egg Harbor Township, New Jersey, Masterminds employs over 40 individuals.3
WHAT HAPPENED?
On June 3, 2025, Masterminds reported to the Commonwealth of Massachusetts that it had experienced a data breach in which the sensitive personal identifiable information in its systems may have been accessed. According to the breach notice, on March 4, 2025, Masterminds learned that certain systems on their network were locked by a computer virus.1 As a result, Masterminds launched an investigation to determine the nature of the incident.
After completing the investigation, on April 30, 2025, Masterminds confirmed that some files on the network were copied without permission on March 2, 2025.1 As a result, Masterminds began a review of the data to determine what information had been impacted as well as identify the specific individuals affected. While the exact type of personal information potentially exposed has not been made publicly available by Masterminds, according to state reporting guidelines, “personal information” can include the following types of information:
- Name
- Social Security number
- Driver’s license or state-issued identification card number
- Financial account number, or credit or debit card number, with or without any required security code, access code, personal identification number or password, that would permit access to a resident’s financial account
Additionally, on June 3, 2025, Masterminds began mailing data breach notification letters to impacted individuals. Based on the breach notice sent to Massachusetts residents, Masterminds is providing affected individuals with notice and complimentary credit monitoring services. A link to the breach report filed by the Commonwealth of Massachusetts is below.
If you received a breach notification letter from Masterminds, Inc.:
We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at 872.263.1100 or sam@straussborrelli.com.
