Strauss Borrelli PLLC, a leading data breach law firm, is investigating Prizm Media, Inc. regarding its recent data breach. The Prizm Media data breach may have involved sensitive personal information and protected health information belonging to an undetermined number of individuals.
ABOUT PRIZM MEDIA, INC.:
Prizm Media is a digital marketing company based in Canada. Founded in 2001, Prizm Media offered automation solutions to businesses that enhance operational efficiency across all customer-facing departments by leveraging advanced tools in email marketing, social media campaigns, and SEO.3 Until its recent stop in operations, Prizm Media’s platform unified sales, marketing, customer service, and all other customer-facing teams on a single platform, enabling improved customer experiences.1,3 Headquartered in Vancouver, British Columbia, Prizm Media employed over 50 individuals.
WHAT HAPPENED?
Recently, Prizm Media reported to the Attorney General of Washington that it had experienced a data breach in which sensitive personal identifiable information and protected health information in its systems may have been accessed. According to the breach notice, on or around July 3, 2023, Prizm Media was alerted to suspicious activity in an employee email account.1 As a result, Prizm Media launched an investigation to determine the nature of the incident.
Through its investigation, Prizm Media confirmed that sensitive personal information in its systems may have been compromised by an unauthorized third party through an employee’s email account between April 28, 2023, and July 4, 2023. As a result, Prizm Media began a review of the data to determine what information had been impacted as well as identify the specific individuals affected. On September 26, 2024, Prizm Media completed this review. While the information impacted varies depending on the individual, the type of information potentially exposed includes:
- Name
- Date of birth
- Medical information
- Health insurance information
On January 30, 2025, Prizm Media began mailing data breach notification letters to impacted individuals. Based on the breach notice sent to Washington residents, Prizm Media is providing affected individuals with a list of the specific types of sensitive information impacted and complimentary credit monitoring services. A link to the form breach notification letters that Prizm Media filed with the Attorney General of Washington is below.
If you are a received a breach notification letter from Prizm Media, Inc.:
We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at 872.263.1100 or sam@straussborrelli.com.
