Strauss Borrelli PLLC, a leading data breach law firm, is investigating AppFolio, Inc. regarding its recent data breach. The AppFolio data breach may have involved sensitive personal identifiable information belonging to an undetermined number of individuals.
ABOUT APPFOLIO, INC.:
AppFolio is a software development company for the real estate industry based in California. Founded in 2006, AppFolio provides a range of software solutions for real estate managers and investors, including software for workflow automation, resident portals, accounting, marketing and leasing hubs, investor portals, and more.2,3,4 Headquartered in Santa Barbara, California, AppFolio employs nearly 2,000 individuals.3,4
WHAT HAPPENED?
Recently, AppFolio reported to the Attorney General of Maine that it had experienced a data breach in which sensitive personal identifiable information in its care may have been compromised. According to the breach notice, on August 22, 2025, AppFolio was made aware of a security incident affecting Salesloft, a provider of sale enablement software, and one of AppFolio’s vendors.1 As a result, AppFolio launched an investigation to determine the nature of the incident.
Through its investigation, AppFolio confirmed that the sensitive personal information in its customer relationship management (CRM) system may have been accessed by an unauthorized third party between August 8 and August 18, 2025.1 As a result, AppFolio began a review of the data to determine what information had been impacted as well as identify the specific individuals affected. While the information impacted varies depending on the individual, the type of information potentially exposed includes:
- Name
- Social Security number
- Date of birth
- Addresses
On October 6, 2025, AppFolio began mailing data breach notification letters to impacted individuals. Based on the breach notice being sent to Maine residents, AppFolio is providing affected individuals with a list of the specific types of sensitive information impacted and complimentary credit monitoring services.1 A link to the letters that AppFolio filed with the Attorney General of Maine is below.
If you received a breach notification letter from AppFolio, Inc.:
We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at 872.263.1100 or sam@straussborrelli.com.
