Strauss Borrelli PLLC, a leading data breach law firm, is investigating Joy Rockwell Ent., Inc, which does business as PostcardMania, regarding its recent data breach. The PostcardMania data breach may have involved sensitive personal information belonging to over 2,600 individuals.
ABOUT JOY ROCKWELL ENT., INC. D/B/A POSTCARDMANIA:
PostcardMania is a full-service postcard direct mail marketing company based in Florida. Founded in 1998, PostcardMania provides a variety of services, including graphic design, printing, mailing list acquisition and mailing services.2 Additionally, PostcardMania offers products and services such as landing pages, websites, e-mail marketing, PPC, video production, and more.2 Headquartered in Clearwater, Florida, PostcardMania employs over 300 individuals.
WHAT HAPPENED?
Recently, PostcardMania reported to the Attorney General of Maine that it had experienced a data breach in which sensitive personal identifiable information in its systems may have been accessed and acquired. According to the breach notice, on October 27, 2024, PostcardMania experienced a network disruption.1 As a result, PostcardMania launched an investigation to determine the nature of the incident.
Through its investigation, PostcardMania confirmed that sensitive personal information in its systems may have been viewed and obtained by an unauthorized third party on October 25, 2024. As a result, PostcardMania began a review of the data to determine what information had been impacted as well as identify the specific individuals affected. The exact type of personal information potentially exposed has not been made publicly available by PostcardMania. However, according to state reporting guidelines, “personal information” can include the following types of information:
- Name
- Social Security number
- Driver’s license or state identification card number
- Account number, credit card number or debit card number, if circumstances exist wherein such a number could be used without additional identifying information, access codes or passwords
- Account passwords or personal identification numbers or other access codes
On December 2, 2024, PostcardMania began mailing data breach notification letters to impacted individuals. Based on the breach notice sent to Maine residents, PostcardMania is providing affected individuals with a list of the specific types of sensitive information impacted and 12 months of complimentary credit monitoring services. A link to the form breach notification letters that PostcardMania filed with the Attorney General of Maine is below.
If you received a breach notification letter from Joy Rockwell Ent. d/b/a PostcardMania:
We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at 872.263.1100 or sam@straussborrelli.com.
