Lithia Motors Data Breach Investigation
Strauss Borrelli PLLC, a leading data breach law firm, is investigating Lithia Motors, Inc. (“Lithia”) regarding its recent cybersecurity incident. The Lithia cybersecurity incident may have involved sensitive personal identifiable information belonging to an undetermined number of individuals.
ABOUT LITHIA MOTORS, INC.:
Lithia is an automotive retailer based in Oregon. Founded in 1946, Lithia offers a selection of new cars, including tens of thousands of different SUVs, trucks, cars and fuel-efficient vehicles.2 Additionally, Lithia offers a variety of used cars for sale, from affordable used SUVs, trucks, cars, vans, crossovers, luxury pre-owned vehicle or a commercial hauler to get the job done.2 As one of the largest automotive group retailers in the United States, Lithia offers 51 brands of new vehicles and all brands of used cars in its stores and online at hundreds of websites.2 Today, Lithia’s factory trained auto mechanics and technicians provide quality vehicle service and auto repair (lube jobs, tire rotations, clutch, brakes & more) with Original Equipment Manufacturer (OEM) and accessories.2 Headquartered in Medford, Oregon, Lithia has over 400 locations throughout the United States, Canada, and the United Kingdom.
WHAT HAPPENED?
On June 19, 2024, Lithia was informed that its third-party vendor, CDK Global, LLC (“CDK), had experienced a cybersecurity incident that impacted Lithia’s North American dealer management system. In response, Lithia began an investigation to determine the nature of scope of the incident. On June 19, 2024, Lithia reported the incident in a Form 8-K filing with the United States Securities and Exchange Commission. As of its filing, Lithia investigation is ongoing and whether personal information has been exposed has not been made publicly available.
If you received a breach notification letter from Lithia Motors, Inc.:
We would like to speak with you about your rights and potential legal remedies in response to this data breach. Please fill out the form, below, or contact us at 872.263.1100 or sam@straussborrelli.com.
